Hey Everybody! I’m not dead! I know that most of you were probably worried, and maybe some of you were hoping it to be true. I’ll even bet that some of you were a little disappointed that you didn’t get to do the job yourself. Well, I’m not dead, so I think we should all be relieved. That is, unless you were hoping I was dead- in which case, why are you even reading my blog? Man, you have some serious misplaced priorities.
The truth is that since October, I have been busy doing a shit load of writing, It’s just that none of that has been for this blog. I’ve been working on my novel: Awesomesquad! Assemble! The Novel! Which I am still working on and hope to get finished this year (which means that my blog posts will be sporadic until then). Also, I have been writing for two TV shows. One is called VR, and is currently on hiatus, and the other is called The Chosen Ones, and technically, that one isn’t on hiatus. It’s hard to explain the situation with that show. As it turns out, writing for a small production company isn’t the most reliable of writing jobs. You think TV shows would make that point more apparent.
But none of that is why I’m writing this today. Instead, I’d like to talk about TV commercials. As someone who has written scripts for the part of TV that people actually want to pay attention to while surfing the internet, I imagine that writing a script for a commercial must be a pretty thankless job. You have to create a situation with dialogue that promotes a product without being too pushy about it, and have characters or the situation itself be memorable enough to stick in the viewer’s brains long enough for them to buy the product you’re trying to sell to them. And all of this has to be done in thirty seconds to a minute. That is about a page of script, max. That is not a lot of space to get that done.
On the very rare occasion that it’s successful in doing all that, people will raise it up as a testament to brilliant marketing. It could even become a meme, which is the best thing you as an advertiser could hope for. But when it’s bad, your commercial will be ridiculed. The heartless monsters lurking around the internet, who have no joy in their lives and must spread their misery onto everything they come into contact with like some horrible bad vibes plague, will pounce on the advertisement you worked so hard on creating and bludgeon it to death with their evil, hateful words.
KFC- How do you KFC
For those of you who inexplicably don’t know what KFC is, it is a fried chicken restaurant chain. And for those same people, I have a series of questions about your bizarre up bringing that lead you to this blog before introducing you to the artery clogging deliciousness that is Kentucky Fried Chicken. For instance, are you from a county that the US hasn’t already culturally invaded? And which country is that? I’m totally asking out of curiosity, and not to see to it that we corrode your will against us by introducing you to our fattening cuisine.
Anyway, take a look at this KFC Commercial:
Here’s my problem with this commercial: as I mentioned earlier, everyone has heard of KFC, even if you haven’t eaten there (although, that is still difficult to imagine as an American, since they are fucking everywhere). If you’re making video blogs about your amazing culinary adventures, why in the extra crispy, batter dipped hell would you visit KFC once, let alone three times. How are there no more interesting restaurants where you live that you have to rely on a national chicken chain to fill three days’ video blogs? I can think of four restaurants in my town that would make for a better food blog, and my town is mainly populated by roaming gangs of possums and deer.
And of course the chicken tastes good. It wouldn’t be a national chain if it didn’t. But since it’s a national chain, that means that 99% of your viewers have also eaten there, and therefore are bored by your new-found amazement of KFC. . There is absolutely no reason for you to mention a chain restaurant in your food blog. I’m not saying that as a writer that knows what good content looks like (even though I kind of am), I’m saying it as a potential viewer who has no interest in your love for fast food chicken strips. You’re not letting anyone in some unknown culinary gem, you’re just wasting everyone’s time and valuable internet space that could have been filled with niche porn and pictures of cats.
But the worst part about all of this is that these women aren’t alone. According to KFC commercials, there are a staggering number of people who have discovered KFC after the internet, blogging, and smartphones:
Did you watch that last one? The guy in it was genuinely amazed at the sorcery of KFC’s pot pies, as if it were impossible in any form of reality for a chicken restaurant to come up the idea to sell chicken pot pies. However, in another commercial, KFC claimed to have sold since the 1970’s. So according to KFC, their loyal fans are tech savvy enough to film and edit their own video blogs, yet so behind the times that they neither watch TV nor have ever heard of a KFC before. Or worse: They could be so uncreative that for them, KFC is an adventure. KFC is not an adventure, unless you consider high cholesterol an adventure. And that goes for you too, Dairy Queen.
Butterfinger Cups- Therapist
First of all, this has to be the worst marriage counselor ever. I’m pretty sure knowingly having a guy lurking around in your office in the middle of a couple’s therapy session breaches the patient-doctor confidentiality agreement, doctor. Secondly, How the hell is an impromptu three-way that the husband isn’t totally on board for supposed to help with their relationship? This couple has a serious problem: their major desires for their relationship aren’t matching up. Chocolate clearly wants something new, but Peanut butter is happy where he is. That’s going to take some work getting through, and surprising the Peanut butter with a two dude three-way isn’t exactly going to help solve the couple’s problems. In fact, it could make things worse. There is a serious lack of communication and compromise coming from both parties, and what they need more than having sex with a strange guy that their therapist set them up with is to actually find something new to do that they’ll both enjoy.
But let’s take a step back for a second. These are just characters in a commercial. Who cares about whether or not chocolate and peanut butter’s marriage is about to go to hell? They’re just characters. That’s right- they all are just characters, each one designed by Butterfinger’s add agents. So, why did they choose such a skeevy looking man to play Butterfinger? Seriously, look at the guy. He looks like the kind of person who would own a whole fleet of rape vans.
The man is greasy looking, unkempt, obviously a pervert, and worst of all, a track suit enthusiast. Who would let this man join a threeway? Apparently the doctor thought it was a good idea, but I’ve already pointed out how shitty of a psychiatrist this schnitzel eating (His accent is German, because apparently Sigmund Freud is the only psychologist worth trusting) douche is. This makes me wonder if Butterfinger is secretly run by Scientologists (They think psychology is a pseudoscience. Try to keep up).
Geico and M&Ms
OK, I actually like this commercial, but sometimes you have to destroy the things you love, so here we go.
The main problem here is that, while yes, it’s a great strategy for two unrelated companies to work together on a commercial both financially and to create a memorable ad, it will make the consumers needlessly associate M&M’s with Geico. How is that supposed to help either demographic of people in search of either the product or service? Is some uninsured driver going to stop once he sees a package of M&Ms and realize the error of his ways? Is this going to make someone actually looking for an insurance quote buy M&M’s off of Amazon? Probably not, but that doesn’t mean that the connections they’ve forced upon us are any more necessary.
Also, if it wasn’t for the “Chocolate’s better with M” card, it would be difficult to tell what this commercial was selling. There are far more references to Geico commercials than there are to M&Ms, so you could be forgiven if that’s what you thought the commercial was trying to sell.
Gamefly- Be Amazing
If you pay attention, everything in that house, (and subsequently, everything that Griffin crashes into) are outdated, or at least not something that a man in his mid to late twenties would be interested in. So that must mean that everything that Griffin destroyed belongs to an older relative to either of those men, who now have to figure out a way to replace all of that crap because by the end of the commercial, Blake is attempting to fly back into the destroyed TV, not giving a single fuck about all the property he destroyed.
But there’s something even worse here: Griffin is trying to convince the guys to get a subscription to Gamefly, a videogame rental service, after destroying the TV. That TV is one of the bulky, Cathode ray tube Television sets, a type that has been obsolete for going over 10 years now. The particular TV set in the commercial is one with dials, which has been outdated since the 80s. If this really was one of those men’s house, then he clearly did not have enough money to update his 30+ year old television, let alone buy a game console that probably wouldn’t be compatible to that old ass TV anyway. So, instead of sitting there like a dumbass while a basketball player wrecked his house, one of those men should have said, “I would love to get a subscription to Gamefly, but It looks like all my money is going to be going to fixing my house and buying a new TV that you just destroyed, you thoughtless prick.”
Old Spice- Meeting
The video starts off normally enough (relatively speaking), a dude with an obviously fake hair piece looks across the board-meeting table to his sexy female coworker. But then the commercial quickly turns into an old Simpson’s Treehouse of Horror episode, when the man’s hair climbs off his head begins to flirt with the woman. We can assume this because the woman giggles and writes down her number instead of shrieking in terror and setting the abomination on fire- you know, the reaction any sane person would do in that situation. If you see a woman react the way this woman did, then you to keep the fuck away from her, because she’s serial killer and she will absolutely gut you and add you to her collection of taxidermied horrors.
I’m really not even sure what this commercial is all about, since I couldn’t see anything other than the manifestation of one of my darkest nightmares and I couldn’t hear anything beyond the screams of a million angry souls.
Dannon Greek Yogurt- Seeing John Stamos
Let’s just get the biggest issue out of the way: This is blatant false advertising. This yogurt does not turn the next person you see into John Stamos. I even tested this out to be sure. See, I have a certain item on my bucket list that requires John Stamos (I want to hatefully spit in his mouth), and although this technically wouldn’t be John Stamos, I figured it would be close enough for my liking. But no, every asshole that I looked at after eating Dannon’s stupid Greek yogurt still looked like their normal-ass selves. And there wasn’t even an asterisk anywere to indicate that it wasn’t possible. You win this round, John Stamos, but one day you’ll slip up. And on that day I’ll be there to spit in your mouth.
The other thing that really bothered me about this is the fact that if we are witnessing two couples, then we are witnessing two wives that find their husbands so unattractive that only magic yogurt can make them tolerable to look at. There is no reason they should react in such disgust; they’re married, they should have seen each other naked at least once by now. And no, the husband is not attractive, and he is a little bit on the creepy side, but those are observations that she should have made on the first date. She’s obviously not attracted to him, and he does seem like he’s be annoying as shit, so why didn’t they get a divorce years ago. Shit, these two make Chocolate and Peanut Butter from earlier look like soulmates. She’s going to need a lot more yogurt than that if she wants him to throw his dick in her, because unless she can come within the five seconds after penetration, Stamos is going to turn back into her farmer’s tan, buck toothed husband. That’ll make her pussy dry up faster than an ill prepared jogger on Mercury.
How great of timing did the husband have, by the way? If he would have come in fifteen seconds later, those women would have eaten each the yogurt while staring at each other. Remember, it’s the next person they see after they eat the yogurt that turns, and both women were ready to dig in when the husband interrupted in his awkward swimsuit. Were we about to witness two women kiss? OR two John Stamoses kiss? Was this all an elaborate trick by the one woman? I guess we’ll never know, thanks to the gross, twat swatting husband.
OK everyone, I’m done for now. Hopefully I’ll have something for you soon.